and brands have noticed.
Coffee & movement raves. Pilates in museums. Matcha after Barre. Movement after shopping.
From London to New York, movement and wellbeing are becoming part of how brands meet their communities. Coffee shops turn into morning dance floors, fashion and beauty stores host Pilates classes, and hotels invite locals onto their rooftops.
And honestly? We get it.
People want to do things, not just look at things. They want to discover places, meet people, move, have a coffee – and maybe find a new favourite brand along the way.
That’s pretty much where we come in.
in good shape creates movement-led brand & wellness activations, branded classes and community experiences in Vienna – bringing together movement, beautiful spaces and people & brands.
and that’s the point.
Pilates after store hours. Barre on a hotel rooftop. Breathwork surrounded by art. And sometimes movement simply comes with coffee, matcha, breakfast or a little shopping adventure.
Sometimes it’s intimate. Sometimes it takes over an entire space. The idea is always built around the brand, the place and the people.
No two collaborations need to look the same.
Actually, we prefer when they don’t.
People love to connect IRL.
A shared experience does what traditional advertising rarely can.
Bring yours. Meet ours. Or mix the two.
Let them be part of the story.
Make the experience is worth sharing.
Let people feel your values.
Some of the brands & places we’ve moved with.
Movement, community & gastronomy.
Movement around shared values: lightness, clarity & focus.
Art, music and movement becoming part of the same story.
Pilates & Matcha. Movement and a community morning.
Official Eurovision side event in collaboration with Möbelmuseum.
A brand, a space, an occasion or simply the beginning of an idea.
You don’t need to have it all figured out yet. That’s what we’re here for.
Tell us what you have in mind. We’d love to hear about it.
